Defending reputations may be good business
Defending innocent victims who have been slimed on the Internet is not only a righteous cause, it might be good business. At least that's what VCs who are pumping money into ReputationDefender appear to believe. The 3-year-old Redwood City company, which assists people in removing libelous, egregiously offensive or privacy-invading material from Web sites, is well on its way to raising $5.3 million from investors. "We've had 10 quarters of growth," said CEO Michael Fertik."We're getting more customers, and they're spending more." The current economic climate may have something to do with it.