Tuesday, February 24, 2009

Sue Scheff: Reputation Defender Blog

Seeking Alpha recently published the Q4 Earnings Call for the financial website TheStreet.com. Despite reporting decreased ad revenues and a loss for the three month period, Thomas Clarke did identify new steps that his company was taking to strengthen revenue and brand awareness. Apart from aggressively pursuing increased advertising revenues, the Chief Executive Officer mentioned broadening available content to site readers early in the call.

Quoting from the page:
Our strategic decision a few years ago to further expand our content sets to include a fully array of personal finance information and application to complement our equity focus will continue to be foundations we build upon. With the launch of MainStreet and BankingMyWay and our relationship with Geezeo, TheStreet.com today provides users with the information they need across the entire personal finance space in one convenient network. In addition, we continue to add best of breed services such as INSWEB, ReputationDefender, and [Money Owl] to allow those interested to take action, further bolstering our performance revenue stream.

ReputationDefender CEO Michael Fertik recently wrote an article about the online reputational risks professionals, students and companies are now facing. ReputationDefender is proud to be the leader in the online reputation management space and works to mitigate reputational risk online.