Is Google the Enemy of the Truth?

Source: ReputationDefenderBlog

Google has taught the world that great things can be free. More than any other company, Google’s existential and commercial constitution holds that information should be free to Internet readers, in exchange for some amount of advertising revenue.

But even Google cannot give us a free lunch. The costs of this Google-culture shift are appearing, and they are heavy. Newspapers across the country are imploding as they fail to replace lost subscription, classifieds, and print advertising revenue with online eyeballs dollars. Efforts to impose subscription fees on Internet readers have met with protest, scorn, or reader disappearance.

It’s not all Google’s fault. Newspapers–and TV and radio–have been slow to change. Cross-linking among sites, which generates strong search engine ranking, has come only lately to newspaper webpages. Traditional news media have likewise only recently started to make their pages “persistent”–so that they stay up on the web permanently–which adds to search visibility over time. (Both of these “rules” of Internet life were created, basically, by Google.)

But the expectation that “information must be free” is an article of faith among the Internet generation. This is a fatal problem for journalism. Someone has to pay reporters and editors. Online advertising revenue isn’t enough: according to the Project for Excellence in Journalism, half of newspaper readers reach their content via the web, but newspapers generate less than 10% of their revenue from the Internet. That’s a formula for impending doom. The media industry is laying off heavily. According to the News Cycle blog, over the past 16 months, 27,000 newspaper employees have lost their jobs. When the economy comes back, some advertising revenue will return, but most of the papers will be gone, and the higher advertising rates won’t be sufficient to bring them back.

True, bloggers and amateur journalists are filling some of the void (see the citation in the previous paragraph). But it doesn’t take a genius to observe that bloggers are simply not subject to the same tenets that the formal editorial process demands. Moreover, the economic threat of liability for libelous publications has long imposed on professional outlets incentives to get their stories right. By contrast, nearly all bloggers have small enough incomes to be judgment proof, or they are anonymous, so the barrier to suing them is much higher. The net result is a lower quality of reporting and fact-finding.

Not all the papers will die. The top five in the US will most likely thrive. This may guarantee excellent coverage of New York, LA, Washington, Chicago, Wall Street, national politics, business, and global affairs. Very local police blotters may continue to blot. But who will cover Newark, St. Louis, Boston with regularity and care? What about the smaller cities? Who will gather sources and data for small stories that later make up the infrastructure supporting the larger, trendline stories that reach across towns, states, and decades?

Hope springs eternal. The new website True/Slant is intelligently mashing up economic features of traditional publishing, Digg, Arts & Letters Daily, and pay-for-play blogging to seek revenues. The New York Times, Boston Globe, and Washington Post are creatively tying long-term subscription revenue to technology hardware purchases in a deal struck with Amazon for discounted Kindles. David Carr recently suggested in the New York Times that the SEC should hire out-of-work investigative journalists to boost their fact-finding powers. News-gathering agencies seem to be considering, at long last, endowing themselves with long-term foundation-style support. Maybe enhanced feature sets like very-first-look breaking news feeds and searchable archive access will yield unexpected sources of revenue: Walter Isaacson has suggested that readers should pay for pieces that are costly to report. Americans find ways to fill vacuums, so there’s always reason for optimism, but, at scale, good reporting needs to be financially incentivized, and we haven’t yet found solutions.

And what happens if the reporting doesn’t get done? The quality of information will decline over time. The relatively good information gathered, analyzed, and published by professional organizations will be replaced with relatively bad information from unedited and consequence-free sources. Google will continue to do what it does best: find and present massive amounts of data to consumers hungry for information. But Google will, increasingly, be finding speculation, innuendo, sloppy reporting, and falsehood. It will not be finding the truth.

ReputationDefender CEO Michael Fertik Speaking At SXSW Today

ReputationDefender CEO Michael Fertik Speaking At SXSW This Sunday

Michael Fertik will be speaking at SXSW (South By SouthWest) this weekend and addressing the emerging trend of digital narcing. In the information age a variety of forces are shaping a voyeristic digital world wherein companies, individuals and governments can compile data to make more accurate decisions, for good or for ill.

From the NSA warrantless wiretaps to GPS targeted advertisements to monitoring flu outbreaks on Google, it is truly a brave new world.

Check out Michael Fertik and other panel speakers today at 5 if you are in the area.

Sue Scheff: Are you being Slimed Online?

This week my co-author, John Dozier and I, announced our exciting new book that will be released in fall 2009 from Health Communications, Inc. Then I read this article that I could really identify with. Slimed Online from Portfolio.com.

Michael Fertik, CEO and Founder of ReputationDefender, was powerful force in helping these women fight for their online image. As a client of ReputationDefender, their services are priceless - although there seems to be many of these services popping up now, as the demand grows, I feel that in my experiences, the pioneer of these online reputation management companies start with ReputatationDefender.

Our new book, Google Bomb, will be a must read for anyone and everyone that works and plays online. From protecting your online profile and reputation, to keeping your kids safe, this new book is a must have - and can potentially help you from being a victim of wicked and evil keystrokes.

Years ago gossip was limited to a geographically area that you live in. Today gossip goes viral worldwide! Your one former friend is now a foe or a few clients out of years of a reputable business have decided to take revenge via e-venge! Take cover, Google Bomb can help you protect yourself.

Sue Scheff: Features Michael Fertik and ReputationDefender in her Second Book!

"GOOGLE BOMB - TAKE COVER!" by John Dozier and Sue Scheff

Do you know what Google is saying about you?

Oh yes, it is almost here, my second book! This time around, I am honored to have co-author and Internet Specialist Attorney, John Dozier .

As my story of my landmark case of $11.3M jury verdict for damages unravels - many questions answers, John Dozier will bring us the legal landscape of today's Cyber World - how to protect your online image and maintain a profile you are proud of! Have you thought about Internet Gossip vs Internet Fact? How do you know the difference? Don’t get caught in the web - read Google Bomb!

To compound our dynamic and explosive upcoming best seller - Michael Fertik, CEO and Founder of ReputationDefender will be writing the foreword! ReputationDefender is one of the pioneers in managing online reputations and helping keep your kids privacy safe online.

This timely book will offer you tools and remedies as well as a very compelling story that will keep you turning those pages! Remember, a 20 year reputation today can be destroyed within 20 minutes of vicious keystrokes.

Monkeys Don't Fly? Do they? Ahhhh, just wait and you will see - the Internet has become its' own animal. The Internet can be an educational tool - but - it can also be a lethal weapon!

Published by Health Communications Inc. (HCI) - Google Bomb will be released in Fall 2009.

Lawsuit Cracks Open Online Anonymity

Read entire article here: http://abcnews.go.com/Technology/AheadoftheCurve/Story?id=6960397&page=1

The Law as an Accomplice

Legal experts, however, emphasized that the law protects Web sites like Topix. Even if the comments are considered defamatory by a court of law, Topix has no legal obligation to take the content down.

Defenders of the legal landscape argue that a change could stifle open discussion and free speech. But others maintain that in stories like this, regardless of who emerges, once the veil of anonymity is lifted, it is the law itself that is a co-conspirator.
"The law as it currently stands is an accomplice because it creates no incentive whatsoever for Web sites to review or police themselves from content that is potentially devastating to real people and real lives," Michael Fertik, a lawyer who specializes in online defamation, told ABCNews.com.

Part of the problem, Fertik continued, is that laws that made sense at the birth of the Internet age have not matured. It takes years to redress online defamation problems under the present regime. But, in the meantime, libelous comments easily found through search engines can sideline both personal and professional lives.

Although privacy and free speech advocates worry that changes to the law could "chill" online speech, Fertik argued that "the law can easily catch up without destroying speech."
But until then?

"The law provides the red dye for the scarlet letter," Fertik said. "It provides the ink for the tattoo that people create on Web sites like this."

Don't Let the Web Kill What You Love by Michael Fertik

By Michael Fertik

“It takes 20 years to build a reputation and five minutes to ruin it.”

Warren Buffett said that, before the invention of the Internet. Now, in the information age, the statement has never been more truthful. That is why I started a business, ReputationDefender, that is all about protecting reputations.

Your good name, and the reputations of your family, business, and everything you love, is valuable. So, when your neighbor, a customer, or a love interest plugs your name into a search engine, what will they find?

Anyone can come along and slam you online and if that happens, search results for your name might be dominated by negative, incomplete, or even false information. A hostile online comment might represent the uncommon experience of a dissatisfied customer or disgruntled neighbor, but due to the structure of search engines, that single opinion can be greatly amplified and made to look like a universal point of view. You might fall victim to the sniping of an anonymous blogger or even a competitor posing as an angry customer.

It’s not only easy to publish half-truths, innuendo, and falsehoods on the Internet, it’s also easy to make them stick. Many people who publish negative web content know how to make it maximally destructive. Lies, rumors, or memes take flight easily, getting repeated, added to, and generally magnified. Even though some of these narratives are discovered to be false, very few of them get debunked as loudly as they are broadcasted in the first place. As a result, false content often becomes more visible on the web than, say, well-researched articles from reputable news sources. It might seem illogical that bogus speculation can end up dominating searches for you, but that’s how a rumor mill works.

A great strength of the Internet is that it gives everyone a voice. That’s also one of its dangers: it can endow fraudsters and idle speculators with the appearance of authority.

The danger is real. This does not mean you should stop using the Internet. It means that you must proactively establish your accurate and positive presence on the web before there is a problem. You need to maximize your control over what people find about you, before someone else does it for you.

There are options. Companies have developed software solutions for online reputation protection. ReputationDefender, which is now a partner with TheStreet.com network, is my company, and we do just that.

Michael Fertik is the Founder and CEO of ReputationDefender, the online reputation management and privacy company.

Michael Fertik to be Featured on SpotLight Radio

The Online Reputation Management Industry is booming and ReputationDefender is leading the way. With issues of Internet privacy, cyber bullying, social networking and Internet defamation being featured in mainstream media more than ever, people are finally starting to ask questions about the possible effects of their Internet use.

Listen here: http://www.blogtalkradio.com/spotlight/2008/10/23/Your-Online-Reputation-May-be-Costly-to-your-Future

Will Your Online Profile Get You Hired or Fired?

After reading this recent article on MSN - I can personally relate and can attest to the many emails of victims of Cyber Slander - it is a growing problem and a major concern for anyone that is applying for jobs, college applicants, simply try to run a business - as well as maintaining your virtual reputation.

http://msn.careerbuilder.com/custom/msn/careeradvice/viewarticle.aspx?articleid=1598

With stories like this, is also convinces me without a doubt that services like ReputationDefender are priceless!

Are you concerned about your online profile? Learn how to maintain it!

Free Speech will not support Internet Defamation

Visit http://www.suescheffvscareybock.com/ for more information how this defendant learned the hard way that free speech will not condone defamation or invasion of privacy.The jury sent a strong message with a verdict for damages of over $11M - $5M for punitive - meant to punish.

So when you think about using your keypad to harm someone - think twice.

Remember - Free Speech will not condone defamation!

Impact of Cyberbullying

Victims of cyberbullying may experience many of the same effects as children who are bullied in person, such as a drop in grades, low self-esteem, a change in interests or depression. However, cyberbullying can seem more extreme to its victims because of several factors:

Occurs in children’s home. Being bullied at home can take away the place children feel most safe.

Can be harsher. Often kids say things online that they wouldn’t say in person, mainly because they can’t see the other person’s reaction.

Far reaching. Kids can send e-mails making fun of someone to their entire class or school with a few clicks, or post them on a Web site for the whole world to see.

Anonymity. Cyberbullies often hide behind screen names and e-mail addresses that don’t identify who they are. Not knowing who is responsible for bullying messages can add to a victim’s insecurity.

May seem inescapable. It may seem easy to get away from a cyberbully by going offline, but for some kids not going online takes away a major place to socialize.

Source: National Crime Prevention Council.

E-Venge - Learning how to maintain your Online Image

It seems Internet Harassment, Online Slander, Cyberbullying and other abuses in the World Wide Web is growing! I am contacted on a daily basis from victims of today's newest lethal & legal weapon to harm others - keystrokes!

You have to wonder what possesses people to feel the need to hurt others so malicously. With all of today's critical issues such as hunger, the war, homeless people etc.... We have a new group of people that simply have too much time on their hands - and take pleasure in hurting others.

E-Venge seems like a good name for it.

If you think about it - it is a cowardly act. They hide out behind their computers and just strike their keypads - usually anonymously.Read through this Blog and you will see that free speech is still in place but it will not condone defamation.Blogging is fun, the Internet can be educational - but remember, what you post today can come back to haunt you tomorrow. And could be costly to you!

Visit my new updated Podcast website on E-Venge at http://www.suescheffpodcasts.com/ also review ReputationDefender/MyChild to help protect your children online. Visit www.reputationdefender.com for more services that could help you and your online profile.

Sue Scheff: Don't Be Cyber Bullied

By Love Our Children USA

Cyber Bullying is social terror by technology ... and it’s on the rise.

When a kid of any age, up to 18 is threatened, humiliated, harassed, or humiliated via use of technology --- this is Cyber Bullying. It’s harmful and it’s dangerous!

This social online terror is used through e-mail, cell phones, pager text messages, instant messaging, Web sites, online personal polling Web sites. It is done by kids deliberately and repeatedly and is used by an individual or group with the intention of harming other kids and teens.

It’s cool to use technology to talk to your friends and make new ones. While most kids use the Internet responsibly, others are using all of this technology to terrorize and Cyberbully!

Cyber Bullying is the perfect way for bullies to remain anonymous.

Cyber Bullying makes it easier for bullies because they are not face to face with their victim(s.)

Read Entire Article here: http://www.loveourchildrenusa.org/kidsteens_cyberbullying.php

Sue Scheff - Maintaining Your Online Image

Reputation Defender has expanded again - Now many people can take advantage of their MyEdge services!

I have used MyEdge for almost 2 years now have been extremely happy with their team of professionals. I was very excited to hear they have recently offered to a wider audience with reasonable costs.

Maintaining your Online Image has become a priority for so many people. As someone that was nearly destroyed in Cyberspace - I know how critical it is to be aware of what is looming on the World Wide Web.

After winning a jury verdict for over $11M for Internet Damages to my organization, my family and myself online - I will continue to use be a voice for others that are being maligned online - and continue to encourage people to look to the future - and know it will be safer online with services like ReputationDefender on your side.

Remember what you post today can haunt you tomorrow!

Sue Scheff: Online Harassment a Growing Concern

It seems Internet Harassment, Online Slander, Cyberbullying and other abuses in the World Wide Web is growing! I am contacted on a daily basis from victims of today's newest lethal & legal weapon to harm others - keystrokes!

You have to wonder what possesses people to feel the need to hurt others so malicously. With all of today's critical issues such as hunger, the war, homeless people etc.... We have a new group of people that simply have too much time on their hands - and take pleasure in hurting others. E-Venge seems like a good name for it. If you think about it - it is a cowardly act. They hide out behind their computers and just strike their keypads - usually anonymously.

Read through this Blog and you will see that free speech is still in place but it will not condone defamation.

Blogging is fun, the Internet can be educational - but remember, what you post today can come back to haunt you tomorrow. And could be costly to you!

Visit my new updated Podcast website on E-Venge at http://www.suescheffpodcasts.com/ also review ReputationDefender/MyChild to help protect your children online. Visit www.reputationdefender.com for more services that could help you and your online profile.

Sue Scheff Podcast Website on E-Venge is Updated

Visit http://www.suescheffpodcasts.com/ for the newly added Rachael Ray Show! The hot topic of Cyber Slander and Online Harassment was discussed. My victory of over $11.M jury verdict for damages proves that free speech will not condone Internet Defamation.

Sue Scheff: ReputationDefender featured on The Cyber Savvy Show

Michael Fertik, founder of ReputationDefender was on The Cyber Savvy Show with Erika-Marie Geiss last evening. Listen here: You will learn more about protecting yourself and your kids online.

As a client of ReputationDefender, I am extremely pleased with their services and their expanding realm of services such as MyChild, MyPrivacy, MyEdge and more. In today's ever expanding Cyberworld - a few keystrokes can literally destroy a reputation, a college application or even a getting a potential job.

Since I was nearly destroyed on the Internet - and even with an $11.3M jury verdict for damages that was done to me online, I know the value of a service such as ReputationDefender.

Sue Scheff: Keeping Your Profile Clean

Keeping Your Profile Clean By Elizabeth Ody

Since winning an unprecedented jury verdict of over $11M for Internet Defamation and Invasion of Privacy, more and more people are learning about the valuable services of companies like ReputationDefender.

In today's CyberWorld - it only takes a few keystrokes to potentially ruin lives and businesses. I will continue to be a voice to help others and help promote Internet Safety.

(Sue Scheff) ReputationDefender Launches New Personsal PR Service: MyEdge

As a very satisfied client of ReputationDefender (I am not a sponsor or spokesperson for them) I am very excited about their introduction of their new service that can financially fit many peoples needs - MyEdge.

What is MyEdge?

Take control of your online reputation. Own your search engine results. Harness the power of the Worldwide Leader in Online Reputation Management (ORM) with MyEdge from ReputationDefender. For as little as $99, you can ensure search results display the information YOU want others to see when searching for you on Google and other major search engines.
Personal PR for the Web has finally arrived.

Learn more by visiting www.reputationdefender.com/myedge

I personally have fought Internet Defamation and won an unprecedented jury verdict for damages done to me online of over $11M. With the verdict I was vindicated - with ReputationDefender, I recovered my online reputation to match who I am, not what E-venger's want people to believe.

Sue Scheff - Parent Advocate and Promoting Cyber Safety

In today's crazy world of Cyberspace - it can be a free-for-all to literally destroy longstanding reputable people and organizations with a stroke of a keypad.

With this, priceless services like Reputation Defender have become in demand.As a client of Reputation Defender, I can personally attest to their remarkable services as well as their compassion to help people that are being harmed via the Internet.

I was a victim of Internet Defamation and now a survivor of it - not only because I won an unprecedented $11.3 Million jury verdict for damages, but because I fought back!

I am not a spokesperson for Reputation Defender, but I am certainly a very satisfied client and completely amazed at their dedication to keep the Internet a safe place for everyone.For those that believe that it is about hiding the ugly, think again - Reputation Defender is selective and does their due diligent. I am proud to be their client.

When I went public about retaining this service, it was a difficult decision - but in the end, I realized my voice has helped so many others as well as received the attention of Congress to hopefully make some leglislative changes to promote Internet Safety.

As a Parent Advocate, I am impressed with their latest service - MyChild which can help protect your kids identity and more. With today's tragedies online - as parents we need to take any and all pre-cautions to keep our children safe.

Read more about Reputation Defender.

Sue Scheff: Revenge is a dish best served ... online

Vengeance websites are giving angry women the chance to expose their ex-partners as love rats. David Smith on the rising tide of ‘e-venge’

Click here for entire article.

As a victim of E-Venge (Sue Scheff) I know firsthand how deadly a few keystrokes can be to a person, a business and in life. I fought back - and won an uprecedented jury verdict for damages of over $11M for malicious and defamatory online comments.

Free speech will not condone defamation - this is not about the first amendment. I will continue to be a voice in promoting Internet Safety without infringing on free speech. My meetings with my Senator and my Congresswoman are the beginning of a long journey towards positive change.